How Can I Price My Home to Sell?

by Lisa Mehlhoff

How Can I Price My Home to Sell?

When it’s time to sell your home in Portland, one of the most important decisions you’ll make is your listing price. Get it right, and your home can attract multiple offers quickly. Get it wrong, and your property could sit on the market—leading to price reductions, lost momentum, and frustration.

Step One: Look at the Local Data

Every neighborhood in Portland has its own rhythm. A Craftsman in Laurelhurst won’t have the same value pattern as a condo in the Pearl District. Using the most recent comparable sales (comps)—homes similar in size, condition, and location—is the foundation for accurate pricing.

Step Two: Understand Market Conditions

Is Portland currently leaning toward a buyer’s market or a seller’s market? Factors like interest rates, days on market (DOM), and inventory levels all play into the pricing strategy. A home priced aggressively in a buyer’s market may linger, while that same price could spark a bidding war in a seller’s market.

Step Three: Price Strategically, Not Emotionally

It’s tempting to push your price higher because of your home’s memories or improvements, but buyers shop by comparison. Overpricing risks making your home a “stale listing.” Strategic pricing—often slightly below peak market value—can create urgency and drive buyers to act quickly.

The So What Test

So what does this mean for you? Proper pricing isn’t about guessing—it’s about maximizing your return while minimizing time on market. In today’s Portland real estate landscape, homes priced correctly sell faster, attract stronger buyers, and often yield better terms.

Next Steps

If you’re thinking about selling, let’s review a custom market analysis for your property. I’ll show you where your home stands compared to the Portland median sale price, which buyers are active in your neighborhood, and how we can position your home for the strongest results.

📲 Reach out to Lisa Mehlhoff Homes, Portland Realtor—I’ll help you price smart, sell faster, and walk away with confidence.