How Would You Market My House for Sale?

One of the first questions sellers in Portland ask me is, “How will you market my home?” It’s a smart question—because in today’s housing market, simply putting a property on the MLS isn’t enough. A strong, strategic marketing plan ensures your home stands out, attracts the right buyers, and ultimately sells for the best possible price.

Here’s how I market homes for sale in Portland, Oregon:

1. Professional Photography & Videography

Buyers shop online first, so high-quality visuals are non-negotiable. I invest in professional photography, drone shots, and lifestyle videography to showcase not just your house, but the lifestyle it offers.

2. Storytelling Through Staging

I believe every home has a story. Whether it’s highlighting cozy nooks, updated kitchens, or expansive backyards, staging helps buyers imagine themselves living there. I work with trusted stagers to make sure your home shows at its very best.

3. Strategic Online Exposure

Your home will be featured on the MLS, Zillow, Realtor.com, Redfin, and hundreds of other syndicated sites. I also leverage social media ads on Instagram, Facebook, and YouTube to target local buyers and those relocating to Portland.

4. Google & SEO Optimization

I use tailored blog posts (like this one!) and Google updates to make sure your home ranks in search results. Portland buyers are searching every day, and I want your property to be front and center.

5. Neighborhood & Lifestyle Marketing

Portland isn’t just about homes—it’s about communities. I highlight nearby schools, parks, coffee shops, and walkability to attract buyers who want not just a house, but a lifestyle.

6. Open Houses & Private Tours

From broker opens to curated weekend tours, I create opportunities for buyers to experience your home in person. I also host virtual open houses for out-of-town buyers.

7. Database Outreach

I don’t just wait for buyers to find your home—I proactively market it to my database of buyers, investors, and other top Portland Realtors to maximize exposure.